LEVERAGING JAVA FOR CRM APPLICATIONS Customer Relationship Management involves serving customers' needs from multiple locations. Java technology allows your personnel using various platforms in multiple locations to access your CRM application through the Internet. With Internet access your support staff, developers, or consultants that are working from home or at a client's location can utilize the key functions within your CRM application. Information related to customer service requests for support, training, consulting, and development efforts for defects or enhancements can be maintained and shared in a timely basis. CUSTOMERFIRST® is RTI's Java-enabled CRM application designed for software companies that are providing support, bug fixes, new versions, and services to their customers. CustomerFirst manages workflow through an organization from the time a customer service request or product issue is recorded. CustomerFirst can be customized to meet the desired workflow of an organization in order to maximize the effectiveness of personnel in multiple departments. By implementing CustomerFirst across the entire organization a central repository is created for representatives from every department to have access to customer and product related information. WEBFIRST® is an option which allows customers to communicate via the Internet using a web browser. It allows customers to enter new incidents, search to knowledgebase and download fixes, files, and documents.. Effective implementation of a customer relationship management strategy requires enabling communication within your organization and with your customers. CustomerFirst improves communication and leverages Java by providing access to incidents and problems for remote personnel on multiple computer platforms. The WebFirst component extends communication with customers using the Internet to provide problem status, problem resolution, and knowledgebase searches. |
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